Launch Your Own Publicity Campaign
Dana Kaye is the publicist and author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. She will outline the fundamentals of media outreach and demonstrate how to secure review coverage, interviews, and features for your books. This session will include a workshop component where attendees will draft pitch emails and Dana will facilitate critique of several pitches.
Dana Kaye is the owner of Kaye Publicity Inc., a boutique PR company specializing in publishing and entertainment. She received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns.
Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites likeThe Huffington Post,Little Pink Book, and NBC Chicago.